AI Search SummitTel Aviv New York • London
AI is the new search engine. Learn what's changing, the winning strategy, and the tactics to stay ahead in AI Search Optimization (AEO)
AI is the new search engine. Learn what's changing, the winning strategy, and the tactics to stay ahead in AI Search Optimization (AEO)
Understanding the shift and preparing for the future of search
Understanding What Has Changed
Users are rapidly moving from traditional Google Search to AI Assistants like ChatGPT, Perplexity, and Google Overviews, leading to declining organic search traffic.
Discover which audience segments are leading the AI search revolution and how market behavior is fundamentally shifting.
Learn how AI models evaluate and surface content differently from traditional SEO, including the role of citations, brand authority, and structured data.
Positioning for Long-Term Success
Identify the actions that will determine winners and losers in 2025's AI-first search landscape.
Strategic framework for prioritizing between ChatGPT, Google Overviews, and Perplexity, with clear resource allocation guidelines.
Understanding where traditional SEO overlaps with AI Engine Optimization (AEO) and how to balance investments between them.
What to Do Right Now
Technical strategies for getting cited in AI-generated results and understanding current AI search ranking signals.
Leveraging Bing, Reddit, StackOverflow, and ChatGPT partner publishers for maximum AI search visibility.
Essential tools and metrics for tracking your brand's AI search visibility and measuring success.
Actionable strategies for enterprise leaders
Join us for coffee and light refreshments as we kick off the AI Search Summit
Welcome and introduction to the AI Search revolution: Why we're here and what's at stake for enterprise leaders
Microsoft's vision for the future of search and how AI is transforming the digital discovery landscape
In this session, banking off real-life data and some halfass less data-backed assumptions, Eytan Buchman, AI geek and CMO of Freightos, will explore the thirty year evolution of the AI content gatekeeper, how to work with it, when not to, and strategies to do either.
A framework of optimization strategies relevant for today while ensuring a balanced approach to investments in the near future.
Practical tips and techniques for CEO (Chat Engine Optimization). Learn how to optimize your content for both traditional search and AI-powered chat interfaces.
What needs to be done in the AI area to stand out and be the source of data of the LLMs. Learn the strategies and techniques to ensure your content is recognized and utilized by AI systems.
Explore how AI agents will revolutionize search behavior when they start making autonomous purchasing decisions. A deep dive into the implications for search strategy and customer acquisition in an AI-first world.
You'll gain a practical understanding of how LLM models decide what information is most important and relevant to a query. An easy-to-understand view of how ranking works, without the need for a deep technical background. We will focus on real-world examples and actionable insights.
Join industry leaders for an interactive discussion on the future of search and AI. Our panelists will share their experiences implementing AI search strategies, discuss common challenges, and debate the most effective approaches for different business contexts.
This 35-minute session will include audience Q&A and practical insights you can apply immediately to your organization's search strategy.
Join us for the final session where we'll share an exclusive surprise for all attendees
Where Innovation Comes Together
Microsoft Reactor Tel Aviv
Derech Menachem Begin 144, Level 50
Tel Aviv-Yafo, 6492102
March 17th, 2025 | 10:00 AM - 12:00 PM
Thank you to all attendees for making this event a success! Stay tuned for future events.